If you are thinking of running paid ads online, you may be considering whether Google Ads or Facebook Ads is the best option for you.

The real question is where is your business right now?
What are the current efforts you are putting into marketing?
What is actually working for you right now?
What is your goal?
What is your marketing budget?

Once you answer these questions you will better be able to decide which path is best for you. I have clients who do amazing with Facebook Ads, but she has built her Facebook Page up with great content, high engagement, and she grew an authentic following. She has super fans who know what she offers and will buy everything that she puts out.

So she is doubling if not tripling her ROI on Facebook.  But this article is not to say one is better than the other, but more for someone who is just starting out and what the differences are when you just jump in before having a following. 

Don’t Throw Money Away 

When you use Facebook ads, you have to pay a specific price based on the amount of time you want to keep the ad running and how many people it will reach.  And when we say reach that does not mean people who will engage or convert. This means the people that scroll past your ad while they are passing time.

With Google ads, you are only charged for people who click on your ads. The people who click on your ads should know exactly what you are offering. With any good marketing campaign and attractive ad copy, you will not waste your cost-per-click budget on tire kickers.

You can create more PPC Ads for less. You can test different PPC campaigns, such as search ads, display ads, and video ads since you only get charged when people actually click the ad.  Bonus: You get to add negative keywords to Google PPC ads as well to further ensure you are not throwing money away.

You can run A/B testing on Facebook too, but you will likely spend more in the learning process on social media in the long run. If you are going to test on Facebook ads, you have to be ok with losing the money you are going to spend with no return. 

Stop Guessing

Ads can be tricky enough. Take guessing out of the equation. With Facebook, it is a bit of a guessing game. It starts with Facebook’s algorithm, and even if you think you have it figured out they will change it again shortly. You need to have a strong avatar created to get as close to your target audience as possible, or you need to have a client list to create a lookalike audience.

You may have to try several ads before you even reach the right audience. For example, you have to choose the best categories that match your audience. You may have even seen this before on Facebook – Someone will receive an ad in their newsfeed and then they will comment complaining how it has nothing to do with them.

Do you really want to waste money when it doesn’t always target the right audience?

With Google Ads, your ads are only shown to people searching for your service or product. Straight-forward and no guessing.  You go into the marketing strategy with a custom audience based on consumers who are searching for your product or service and are ready to buy. They just need to know who they are going to buy from.

Large Audience on Google

Sure, people are scrolling on Facebook constantly, but they are scrolling to connect with their friends and family. They are not on Facebook to buy. While many people purchase from ads, you have to catch their attention to be convinced enough to click your ad, let alone purchase your product or service.

With Google Ads, you can rely on the search engine that has more than 40,000 search queries every second. People are going on Google to search for what they need, and they can conveniently come across your ad on the front page of Google, which will lead serious buyers to your website or landing pages and then convert.

You have to ask yourself, do you want to guess and throw money out the window while you learn? Or do you want to be on Google where people are looking specifically for your product or service? Better yet, you won’t even be charged unless they click your ad. How much better can it get?

If you make six figures or more in your business, then the next step is to consider advertising on both Facebook and Google. You’ll get reach with their huge audience on Facebook, which will ultimately lead to a larger customer base for your company.  I’m using Adwords PPC so that my ads are at the top of search results pages when people look for products like mine; this way they’re much less likely to find me if they’ve got an urgent need (or even just googling about something related). 

Would you like to see what Google Ads can do for your business? There is a free consultation available, so feel free to apply by clicking the link below.

Apply to Work Together

Wouldn’t it be amazing if we could achieve greatness with just one click of the mouse button! Now this may seem too good to be true but have no fear because I’ve found out how and want you in on my secret.

Stay up to date with all of the latest news and techniques in the digital marketing world!

Among the growing community of entrepreneurs and digital marketers, we have an amazing team here at our digital marketing agency 1×1 Impression. 

I have made my career out of digital marketing by helping many other businesses grow enormously online using years-long experience in social media branding and digital marketing.

What is digital marketing?

Digital marketing, specifically, refers to ‘Achieving marketing goals through applying digital technologies and media.’

Digital technologies and media include:

• Business websites
• Mobile apps
• Social media business pages
• Search Engines
• Advertising
• Email and automation
• Digital Partnerships with other digital companies

You may think why would I need Digital Marketing?

Do you have a digital marketing strategy? If not, you could be keeping a large number of your target customers from reaching your brand, products, and services.

Digital marketing is critical for operating a successful business.

 Here are five reasons why:

• Exposure to your target audience
• Measuring for success
• Competing as a small fish in a big pond
• Building relationships and reputation
• Increasing your revenue

Pain Points that Digital Marketing can help with!

1. We aren’t making enough money.
2. We are not able to get new customers.
3. We are not able to keep existing customers.
4. We are not being found online.
5. We are throwing money at ads and getting no results.
6. Our website sucks.
7. Our landing page isn’t converting.

We offer a wide range of marketing services including but not limited to:

• Google My Business (GMB)
• SEO (search engine optimization)
• Google Adwords (PPC)
• Google Analytics
• Bing/Microsoft Advertising
• Website Design
• Branding
• Social Media Marketing
  
  Or, are you looking for a system that streamlines your business? But, you are finding it frustrating looking for one that includes everything you need? We create custom business applications and CRM’s.

Short/Long story…

I have seen more people in my industry asking about Lead Gorilla. Lead Gorilla is a software that will crawl behind the scenes and pull out business information from Facebook and Google. At first glance, it seems like a smart business tool.

I personally don’t like their business model or values Or to be fair, I do not like what the consumers have done with this tool. I am not sure if the software provider has suggested the data be dealt with in this manner or not but this is what is happening.

And here’s why. I got a call today that said ” Wait! don’t hang up, you have not claimed your Google business listing and we have been trying to get in touch with you. “

So the way I am I of course press 1 to speak to someone and hear how they are approaching business owners with no knowledge.

I get on the phone with a telemarketer who immediately is implying that he works with Google and I need to rush to claim my listing (this is what I do, so I know my listing is claimed)

He wanted to charge me a HUGE discount rate of $399 to complete my listing and transfer it back to me. He walked me through the steps of Google sending me my verification postcard (claiming that it will come from their corporate office)which I rebutted “that comes from Google”. He responded, “Yes because we work for the front end for Google.”

I called him out on being a Google Partner or employee and he became very uncomfortable and quickly started to back peddle and drop the price.

Now I charge to optimize, claim, and manage Google My Business accounts but what this company and this service are promoting is to hold business listings, hostage, in a sense. You can request to get them back for free, but if you are not familiar with the process, you may become very frustrated or overwhelmed.

I would be happy to help any of you do this or learn the basics for your clients. Do not pay someone to give you your FREE listing.

Happy New Year everyone! I started this year off with an amazing opportunity to be interviewed on Cubicle to Ceo podcast with Ellen Yin sharing my expertise with Google my business. This was a special podcast, it was special because it was shared with 17 other great marketing masterminds from a fabulous mastermind group that I am a part of called The Social Clique which is run by Rachel Pedersen.

You are going to want to grab a pen and paper to take notes on all the gold we are sharing in this One podcast!

Building and running a business is A LOT of work. Especially if you are struggling to grow and or have grown fast. No matter what season you are in there is always more to do and we are not given more hours to get it done. There are so many moving parts that are included when branding or marketing a business, and social media is one of the LARGEST contributors to traffic today.

Have Authority

Use your specific knowledge or valuable skill to promote yourself as an authority to help others. Lead a seminar, workshop, or meet up. When leading one of these, you position yourself as an expert and potentially generate new revenue if you charge a fee. You may also toss around the idea of creating a blog or publication.

Who is your target market audience? Are you targeting your audience or are you just throwing money at marketing ads hoping for growth? When it comes to advertising your business, it is imperative that you know who your “Target Audience” is and how to reach them.

You need to be direct. Directly reaching their interest in your product or service. Doing this will ultimately bring more revenue to your business.

You can figure out your message, your hook and your delivery, but if you do not understand your audience then you are just throwing money out the window in advertising cost.

Is the TikTok hype worth it? Absolutely!
You can go viral in just a few days. Check out my TikTok Marketing Strategy: How to use TikTok to Grow Your Business, Following & Brand.

I bet you are wondering how you can monetize Tiktok for your business. TikTok is one of the fastest-growing social platforms. Which only makes sense of why several savvy business owners are already getting the most out of the platforms to promote their business and attract new customers to their brands.

3 days left til 2020! This seems so crazy. How is it possible? Whether you are ready or not it is coming but take a deep breath and grab a cup of coffee or tea because I am going to share some must Do’s for all your online spotlights.

I have seen this time and time again when doing audits for big or small companies. When I google search a company, I find that they have only some or close to none of the following.

1. Website

2. Facebook

3. Google my Business

4. Instagram

5. Twitter

This is just a shortlist as there are other places to spotlight your business depending on the niche.