Basic SEO Concepts For Beginners

5 Most Important Concepts of SEO That You Should Know Today

SEO is a jungle – It is vast and scary.

We know how difficult it is to understand SEO tools, what is SEO, and how it works.

We are here to answer all your questions related to basic SEO concepts.

So, here is everything you need to know about what is SEO (Search Engine Optimization) and how it works – the five highly effective tricks that guarantee success.

1. Basic SEO Concepts: Relevant Content

One of the first basic SEO concepts is having relevant content on your website.:

What is relevant content in SEO fundamentals and concepts?

If users find your content to be worth their time, you have what’s called relevant content.

Content relevance is the degree to which your content matches the search query.

Content can be text, images, videos, PDFs, and so on. Search engines prefer websites that give the user what they’re looking for in the best way possible.

Why relevant content is an important part of basic SEO concepts?

Search engines like Google work for people. They want to give their users relevant information with as little effort on the user’s part as possible.

This is why search engines reward websites that feature relevant content.

Your reward comes in the form of better rankings in SERP (SERP meaning: Search Engine Results Page).

A secret of SEO success and one of the major ranking factors is consistently generating the types of content that your audience wants.

Ranking higher means you’ll get more organic traffic.

The more relevant organic traffic, the higher the conversions.

Most businesses care most about the bottom line. And here’s a direct method to increase it.

How to write SEO-relevant content?

Producing high-quality, SEO-relevant content isn’t art. It’s formulaic.
Grab our 30- Day Content Blueprint

Identify your target audience – If you want to write a blog post to answer the question: “What is HTML?”, begin with understanding the kind of people who might search for this (construct user personas). In this case, it could be students, IT newbies, and so on.

Understanding your target audience is the first step toward giving them what they need.

Find out what your target audience is looking for – You begin your article on “What is HTML” by defining computer systems. Their history. Their evolution.

While your content might be factually correct, it isn’t what your users are looking for.

Let’s say, your target audience is students. You give them correct, to-the-point, relevant content. This ensures that they return to your website. Maybe even subscribe to your newsletter, or buy your product or service.

Dig deep into the search/user intent – Find out the reasoning behind queries.

When a searcher asks Google about, say, pizzas, Google studies the semantics of the search query, along with the context, and at times, the user’s search history. Depending on that, the searcher sees either pizza recipes or the nearest pizza places.

Create content relevant not just to users but to search engines too – Do intensive keyword research. Include relevant keywords. You might’ve written the best, most relevant content. But if your target audience can’t find it, what’s the use?

Let the search engines know what your content is about. This will help them display it in front of the people who’re looking for exactly that.

Now that’s called relevant content.

Basic SEO Concepts: Analyzing User-Intent/ Understanding User Intent

The next step in understanding basic SEO concepts is looking at user intent.

What is the meaning of user intent?

As previously stated, user intent is the ‘Why’ behind a search query. The reason behind/the intent of a particular search is called the user intent.

Why did someone enter ‘LED TV’ into Google?

Do they want to find out what LED TV means? Are they looking to buy LED TVs?

Why user intent is important in SEO

User intent is a central part of basic SEO concepts. It plays a huge role in generating relevant content.

No matter what the types of search intent may be, every user wants to see relevant results – fast. Quality content that satisfies the search intent of that particular query, is shown front and center. That, in turn, drives massive amounts of traffic to certain websites.

How to find relevant keywords – There is a growing need to base keywords on the user intent.

It is with the help of this carefully curated list of relevant keywords, that your website will rank for search queries.

If your website ranks high for a particular user query and is exactly what the user wants, the probability of scoring potential customers increases that much.

Knowing user intent in SEO is like water to fish – crucial for surviving.

3. Basic SEO Concepts: Improved User-Experience

What is user experience in SEO fundamentals and concepts?

As mentioned above, search engines work for people.

If you give users a great experience on your website, search engines will give you good rankings.

Factors that improve the user experience:

Secure website: Having an HTTPS website is far better than an HTTP one. It ensures that your visitors enjoy a safe online experience.

Improve site navigation: Empathise with your user.

Make sure that navigating your website does not feel like a maze. That means having easy-to-understand buttons, simple instructions for unique functionalities, and other such factors that can get visitors to return.

Mobile-friendly: A vast majority of traffic and search volume to most websites comes from mobile devices, and not desktops. However, even today, most websites are designed with a desktop-first view. This causes some viewing troubles for mobile users.

Design your website with a mobile-first mindset.

Why? So that it will give the majority of users a better user experience.

Fast load speed: In today’s fast-paced world where there are always options and worthy competitors, if you don’t give users what they want and give it fast, they’ll go somewhere else

That isn’t the way you want to lose potential customers.

Follow standards and set practices, and increase your website’s page load speed for a great user experience.

Easily skimmable content structure: With today’s environment of over-stimulation, nobody spends more than a couple of minutes on a website.

And in the first few seconds, if users cannot find what they’re looking for, they’re going to leave.

As part of your on-page SEO, work on giving users what they want – a skimmable content structure.

Make sure they get to your Call To Action at the end of the page. That’s the way you will be able to make business.

Don’t miss out on opportunities to make money because your content was too long, too confusing, or too exhausting to navigate.
Get a Free Audit

4. Basic SEO Concepts: User-Engagement

What is user engagement?

A measure of all the ways visitors to your website are interacting with it.

Zero user engagement would be if a user exits immediately after clicking on your website link. Or if the user goes through the entire website/webpage without interacting with it in any way.

How to increase user engagement?

Increase CTRs (Click Through Rates) – Increase the number of people entering your website through its link on SERPs.

Displaying interesting information in your title tags and meta description helps. When your website shows up in SERPs, catchy titles and descriptions generate curiosity, causing a possible increase in CTRs.

Bounce Rate – Percentage of users who leave almost immediately, without taking action of any kind, after viewing only one webpage.

Page Load Time: Once the user is in, how long does it take for the information to be displayed? The faster, the better. This is one surefire way to decrease bounce rate.

Thinkwithgoogle states that as the page load time goes from 1 to 3 seconds, the probability of bounce rate increases up to 32%.

Dwell Time – The amount of time a user spends on your website.

It can be increased in many ways:

Have fresh content that is useful and interesting. These are the types of content that are widely shared on social media.
Keep navigation clean, and easy to use and understand.
Have interactive features like a chatbot.
Display content in a variety of different ways, including videos, GIFs, and images.

5. Basic SEO Concepts: Tracking Metrics & Analytics

A very important part of SEO fundamentals and concepts is the SEO tracking metrics.

Metrics are, simply put, numbers. They are the factors on which you determine whether or not your online activities are a success.

The analysis of your tracking metrics isn’t a one-time activity. You should monitor them routinely, and take action in accordance.

If asked, “What are the 3 components of SEO?”, tracking metrics and their analysis almost always come up.

Organic Conversions – Let’s get straight to the point: How many new subscriptions did you get? Or how many people ended up buying what you offer? Monitor the number of visitors to your website versus the ones that comply with your call to action.

Organic Search Traffic – The number of people who found and visited you from SERPs. If you attract more relevant, organic traffic, it proves that your SEO efforts are paying off. The higher you rank in organic search results, the better your chances are of getting more traffic.

Domain Authority – Moz created it as a way to measure “how likely a website is to rank in search engine result pages (SERPs)”. This is also a way to know how much search engines trust your website.

Increase your Domain Authority (DA) by:

Having relevant, well-structured content.
Getting other, trusted websites to link to you (backlinks).
Paying attention to technical SEO. This means getting rid of broken links, having a sitemap in place, an HTTPS website as opposed to HTTP, a mobile-friendly site, and less page load time.

Bounce Rate – A metric to gauge how many visitors felt like what you offered wasn’t what they were looking for.

This could have many different reasons, including, not ranking for relevant keywords, needing content improvement, better page load time, and cleaner navigation.

There are several tools out there that can help you with tracking metrics. These include Google Search Console (GSC), Google Analytics, Ahrefs, SEMrush, and more.
Need Help Tracking? Grab The Ultimate Tracking System

And there you have it. Knowing the basic SEO concepts is a crucial step in successfully running your business online. We hope you got a brief idea of the most important SEO fundamentals and concepts. Let us know in the comments below if you have any suggestions.

Why On-Page SEO is Important

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It is important to understand that on-page SEO is the set of process of providing search engines with information about your website or particular page. This helps them figure out whether what you have to offer is helpful to the searcher. Let’s uncover why on page SEO is important for your website’s SEO campaign

Search engine result pages (SERPs) are becoming more complex and highly efficient in terms of user requirement and as search engines gain sophistication, and a greater emphasis is being placed on relevancy and semantics.

As a result of Google’s suite of complex algorithms, it is now much more effective at performing the following tasks:

The search engine analyzes what users type when they type a query.

User-centric search results (informational, shopping, navigational) aligned with the user’s intent.

It is possible to adapt to this change by making sure your website and its content are optimized according to the latest best practices, both for contents that are visible to users (non-visible tags) and for those search engines can access (HTML tags, structured data).

When optimizing for on-site elements, you have more control than off-page SEO (which relies on external signals such as backlinks).

Important On-page SEO Parameters

We have piled up the crucial on-page SEO parameters to make sure that your on-page SEO is going to be successful.

Keyword Research

The foundation of on-page SEO begins with keyword research. In search engine optimization (SEO), keyword research refers to finding an individual’s search term and analyzing it to use it to reach a target audience, often for an SEO campaign. It is possible to identify which queries to target, their popularity, their ranking difficulty, and more through keyword research.

You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords. We’ll get into search volume in greater depth in the next section, but it can help determine which variations of your keywords are most popular among searchers during the discovery phase.

You need to select the right intent keyword that might not have massive search; however, they are the money keywords that will bring you converting traffic.

High-Quality Content

After seeing why on-page SEO is still relevant, it’s time to start optimizing your content. Your content must be unique, valuable and justify the search intent of your target keyword to rank well on the SERPs.

Content plays an essential role in how a page will be ranked in search results listing. Essentially, the reason why search engines pay so much attention to the content is the fact that it is what the user is looking for. As a result, creating good content is essential. How can you create good content?

As far as search engine optimization is concerned, all good content has two characteristics. A good piece of content must satisfy a need, and it must be linkable.

It would help if you made sure that the content on your website was helpful to the visitors. The search engine needs to be able to find what they are searching for if they enter a search term that is too specific for your website to be found. The design of a document that is easy to read and provides value to the user is crucial, and it is also important that the design be well-crafted. To evaluate the usefulness of your content, Google offers a wide range of metrics that can be utilized.

As a rule of thumb, you should ensure that the copy on every page of your web site is unique to that page, not copied from any other page on the site, and in a way that addresses the search queries of your visitors directly.

If the keyword appears near the beginning of the title, then it is wise to place it there, but just if it sounds natural and has context

Title Tag

Keywords should describe your product or page in your title tag. There should also be an appropriate meta description on the page to help visitors find the right page quickly.

When it comes to on-page optimization, title tags are probably the most important thing to optimize. This is logical as well. It allows you to make it very clear to everyone what the page is about. The reason why search engines would assume your page is about your target keyword is that your target keyword is not included in the page title.

You should make sure that the title tag both displays the right keywords and is user friendly. Your goal should be to make sure you include your target keywords in your title, but you must also make sure that your title is compelling and will encourage users to click on your result.

Meta Description

Meta descriptions have been a point of debate topic in the SEO community. Some believe it is a ranking factor, and some do not. Well, the meta description is used for generating more CTR.

The meta description is the area that lets you show the user what your page is about. Again, this is an opportunity to make your compelling result while also including your main keywords. Make sure that when users see your result, they will want to click on it based on your meta description.

Your website should contain high-quality content. If it does not, then there will be no point in trying to optimize it. You need to write unique, well-researched content that provides value to your audience. It needs to be original, informative, and engaging.

H1 Tags

The H1 tag is used for highlighting key points on a web page. An attention-grabbing intro is often used on a web page to introduce a new section, summarize a whole section, or give a quick overview. It would be best to keep a few things in mind here; however, the most important is that these tags should only be used sparingly.

It has been discovered that the most important words on a page are those appearing in the headings, which is why search engines now credit those headings with a bit more weight than other sections of the content of a page. There are a few things that should be kept in mind if you intend to include your target keywords into the headings of each web page. When using your keywords, make sure they reflect your page’s great content.

In addition to your page title, you should use the H1 and H2 tags to indicate your content hierarchy to help spiders locate your page. This is an essential step in ensuring that the algorithm can understand how you have arranged the content in your text.

URL Structure

You should include the keywords you want to rank for in your URLs when creating pages and blog posts around those keywords. Try to keep your URLs as short as possible, but make sure your keyword is included in the URL if at all possible.

Search engines and users alike can understand the content of your page better when your primary keyword is included in the URL.

Make sure that the keyword appears as far to the left in the URL as possible.

The use of hyphens makes URLs easier to read. Using the URL www.yourcompany.com/relocation-services, for example, is a good address for a page describing relocation services.

Short and sweet: To maximize the visibility of your content, your URL structure should be short and easy to understand for both search engines and users. Google understands the type of content on your website much better the easier it is to understand. Additionally, Google is known for showing URLs in its search results.

This can harm your users since a URL full of random letters and numbers is difficult to understand. You will be more likely to get a click on your search result if they are more clearly aware of the purpose of your page.

Image Optimization or Image Alt Text

Making your web pages more appealing can be done by adding images to them. There is no doubt that images are not all created equal – some of them can slow down your website.

In addition to optimizing text for SEO, images must also be optimized. It would help if you started by giving them descriptive file names separated by hyphens and descriptive descriptions. Secondly, if the file size has been optimized to ensure quick loading of the graphics, it should maintain the quality of the images.

It is helpful to understand that if your site has a lot of images that are consistently larger than 100kb, then your page load time will be negatively impacted, which can damage your ability to rank well in Google.

It is possible to optimize images with tools such as the TinyPNG tool or Imagify plugin (in the case of WordPress), which makes this process very easy.

Last but not least, it is important to include text in the image alt tags, incorporating the appropriate keywords from time to time. Search engines find alt text helpful in understanding what the image is about.

Focus On E-A-T

Google raters use a framework that they call E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. Content creators, individual websites, and websites in general, are evaluated.

Google has always prioritized high-quality content. Google aims to ensure that websites producing high-quality content are rewarded with good rankings and that low-quality content producing sites are punished with lower rankings.

According to Google’s search results, there is a strong correlation between content that appears in those results and what is considered high-quality content by the company.

In other words, it is very important that one of the elements of your SEO strategy is E-A-T.

On-page SEO Is Not Technical SEO!

On-page SEO and technical SEO are often confused by some SEOs. However, they are two different things. We believe that technical SEO is concerned with the website speed, duplicate content, page speed, schema, and indexing, and addressing things like page speed and site speed. Hence, technical SEO optimization focuses on your entire website’s crawling, indexing and performance, while on-page optimization focuses specifically on the URLs that make up your website.

Besides on-page SEO, there is also off-page SEO, which includes everything outside your websites, such as link building and mentions of your brand on other websites.

As a result, if you want search engines to reward you by listing your website on the first page, you must pay attention to your on-page SEO strategy. There have also been a lot of changes over the last two decades. Even though Google still considers keywords in your content, keyword stuffing has no longer been successful since it ruins the user experience.

The on-page SEO factors relevant to the user will become more important as the Google search algorithm becomes more sophisticated. When done correctly, on-site SEO can help search engines understand your content and put the most relevant URLs at the top of the list for specific queries and searches. Furthermore, users are likely to appreciate the clarity and organization that on-page optimization delivers.

To Conclude

By knowing the parameters mentioned above, you now know why on-page SEO is an important aspect to consider. If you would like to increase your chances of becoming visible in search engine results then it is vital to improve your website’s on-page SEO. On a regular basis, you should optimize your website based on on-site factors to improve your ranking, traffic, and conversions. Our on-page SEO services focus on all the parameters so that your website is perfectly ready for your target user and search engines like Google.

Why SEO is Important and Why Businesses Need it

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Why SEO is Important and Why Businesses Need it!

If you’re a business owner, why wouldn’t you want to make your company visible on search engines? SEO is an important aspect of any type of marketing strategy because it connects with consumers and helps businesses stay afloat in the online sphere. There are so many ways that this can manifest into actionable steps: keyword research, blogging services, link-building campaigns – even further optimization tactics. Let’s explore how these different aspects act as powerful tools for boosting visibility!

Common Issues From a Website That Lacks SEO

Stagnant Web Traffic

Organic search greatly impacts a business’s website performance. If a website doesn’t have SEO, it won’t rank high on search engines. No one will be able to find you, so your web traffic will flatline.

Low Conversions and Reach

A website without SEO results in low conversions because you aren’t targeting the correct people. SEO helps you market to your target audience. When Google doesn’t know who your target audience is (since you haven’t defined it), random people who aren’t your ideal customers will end up on your site.

People who search for similar services or products you offer will not find you. That results in missed opportunities by not maximizing common ways consumers find businesses online.

5 Types of SEO

There are several types of SEO you need for a well-rounded organic search strategy but we are going to focus on the top 5.

On-page SEO is the process of optimizing each page on a website. You can optimize pages by providing valuable content and through the HTML source code.
Technical SEO ensures that your website meets the technical requirements of search engines. You can audit your technical SEO by looking at crawling, indexing, website architecture, and rendering.
Off-page SEO is actions not on your website that impact your search engine ranking. This includes linking to your website on other platforms and being active on other websites, such as social media. The goal is to improve the perception of your website among users.
Local SEO has a number of steps that are important for local SEO that you won’t need to think about in a more traditional SEO campaign. For example, making sure that you’ve claimed your Google My Business page, which ensures that your name, address, phone number, opening hours, reviews, and other useful information is prominently displayed in search results and on Google Maps. That listing itself needs to be optimized with good photos, descriptive information, and real reviews from customers.
YouTube SEO is a niche type of optimization, but it can make a big difference in how much traffic you’re getting. Many people don’t realize that YouTube is one of the world’s most popular search engines, and that ranking for a popular search there is absolute gold. And if you can also rank one of your videos for a standard Google search, you can get an even bigger boost.

By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to strategize and execute your optimization plans.

Benefits of an SEO Strategy

Reduces Bounce Rates

Bounce rate is when someone lands on your website and almost immediately leaves. When your website is optimized, the right people will find it. That means you have the information that they are searching for, and they won’t bounce. The goal isn’t to drive as much traffic as you can. It’s to drive the right traffic to your website. That will increase your conversion rate.

Better User Experience

When the right people land on your website, they will find exactly what they need. As mentioned, your website performance will suffer if people can’t find what they need. Use on-page SEO strategies to make finding information quick and easy.

Increased Conversions

Local search has become a huge part of businesses’ success. Local SEO optimizes your website to target a specific location. Businesses should have a Google My Business page to optimize for local search. People are searching for your product or service, so they are ready to buy. They are just trying to figure out who to buy from. Don’t take for granted what your free online business listing can do for your sales and relationship building. Explore my Google My Business services.

Optimizing a website has never been easy thanks to the wide variety of SEO options available. For those just getting started, on-page optimization can be enough for now but if you want your site’s ranking boosted in search results and make it near impossible for people not to find what they’re looking for then you’ll need to use at least three types of SEO: On-page Optimization, social media optimization (SMO), and link building.

Now that you know the top 5 SEO strategies, and the benefits of an SEO strategy, you can start putting these tips into practice. Get started today. It’s never too early to start implementing SEO strategies. If you want assistance setting up your SEO strategy, apply to work with us. We would be happy to help optimize your site to grow your business.

Are Google Ads Right For My Business

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Are you considering starting a Google ad campaign for your business? Ads can be profitable if done correctly. You can grow your business with paid Google ads and get in front of consumers who are searching for businesses like you. Let’s explore more about Google ads and decide if they are right for your business.

Google Ads vs. Facebook Ads

The biggest question I get is Google ads or Facebook ads? Facebook ad’s sole purpose is to generate traffic, and you will pay for every impression. Facebook is more geared towards finding your ideal avatar and putting your ad in front of them with the chance that they will take action and you will pay for the learning.

You have to pay a specific price based on the amount of time you want to keep the ad running and how many people it will reach. That doesn’t necessarily mean people who will engage or convert. It includes the people that scroll past your ad while they are passing time.

Google ads put you in front of consumers who are specifically looking for you and ready to take action. You pay for results. You can create more pay-per-click (PPC) ads for less and test different PPC campaigns, such as search ads, display ads, and video ads since you only get charged when people actually click the ad.

You also get to add negative keywords to Google PPC ads to further ensure you are not throwing money away. Learn more about Google ads vs. Facebook ads in this blog.

Benefits of Google Ads

With Google ads, your ads are only shown to people searching for your service or product; it’s straightforward and there’s no guessing. You go into the marketing strategy with a custom audience based on consumers who are searching for your product or service and are ready to buy. They just need to know who they are going to buy from.

You can rely on a search engine that has more than 40,000 search queries every second. People are going on Google to search for what they need, and they can conveniently come across your ad on the front page of Google, which will lead serious buyers to your website or landing pages and then convert.

Test, Test, Test!

Google ads have proven to benefit businesses of all sizes and industries. However, some strategies that are successful for some companies won’t work for others. The only way to determine if Google ads will be successful for you is to test different strategies.

The cost can add up quickly, so start small to see if it works for you. Contact us today to learn how we can help with testing strategies.

Powerful Analytics

You can easily track results with Google ad campaigns. With pay-per-click (PPC) campaigns, you can track click-through and conversion rates and how much you’re spending on ads. PPC campaigns are attractive to business owners because they accurately track ROI.

You won’t be left guessing. PPC campaign analytics tell you exactly how much you’re spending per converted lead.

For example, if your ad costs $1,000 and you got 500 clicks and 100 conversions, each click cost you $2, and each conversion cost you $10. This is just an example, but you can play with the numbers to decide how much you need to spend on a campaign to get a high rate of return on your investment.

Are Google ads right for your business? They are a powerful marketing tool and can lead to great results. It’s up to you if you want to spend the time and money to test strategies until one works. However, we can help!

To make Google ads successful, you must have a strategy in place. At 1×1 Impression, we help business owners with strategy, implementation, and management of ad campaigns. Contact us today to learn how we can work together.

About 1×1 Impression

1×1 offers a full range of marketing strategies and services, including SEO, Lead Generation, Digital Marketing packages, Branding packages, Logo and Materials, Custom-built cloud-based business applications, and Customized CRM systems. It is important to have a system in place before approaching any project. Our workflows have been time-tested and proven to work more efficiently and allow us to have packages to fit everyone’s budget. Contact us today to learn how we can work together.

Pay-Per-Click Management can include:

Ad Creation
Ad Optimization
Account Build Out
A/B Testing
Keyword Research & Targeting
Geo-Targeting
Landing Page Optimization
Account Data Analysis
Website Usability (updates)
Retargeting
Ad Extensions

Google Ads vs Facebook Ads? Which Is Better For Your Business?

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If you are thinking of running paid ads online, you may be considering whether Google Ads or Facebook Ads is the best option for you.

The real question is where is your business right now?
What are the current efforts you are putting into marketing?
What is actually working for you right now?
What is your goal?
What is your marketing budget?

Once you answer these questions you will better be able to decide which path is best for you. I have clients who do amazing with Facebook Ads, but she has built her Facebook Page up with great content, high engagement, and she grew an authentic following. She has super fans who know what she offers and will buy everything that she puts out.

So she is doubling if not tripling her ROI on Facebook. But this article is not to say one is better than the other, but more for someone who is just starting out and what the differences are when you just jump in before having a following.

Don’t Throw Money Away

When you use Facebook ads, you have to pay a specific price based on the amount of time you want to keep the ad running and how many people it will reach. And when we say reach that does not mean people who will engage or convert. This means the people that scroll past your ad while they are passing time.

With Google ads, you are only charged for people who click on your ads. The people who click on your ads should know exactly what you are offering. With any good marketing campaign and attractive ad copy, you will not waste your cost-per-click budget on tire kickers.

You can create more PPC Ads for less. You can test different PPC campaigns, such as search ads, display ads, and video ads since you only get charged when people actually click the ad. Bonus: You get to add negative keywords to Google PPC ads as well to further ensure you are not throwing money away.

You can run A/B testing on Facebook too, but you will likely spend more in the learning process on social media in the long run. If you are going to test on Facebook ads, you have to be ok with losing the money you are going to spend with no return.

Stop Guessing

Ads can be tricky enough. Take guessing out of the equation. With Facebook, it is a bit of a guessing game. It starts with Facebook’s algorithm, and even if you think you have it figured out they will change it again shortly. You need to have a strong avatar created to get as close to your target audience as possible, or you need to have a client list to create a lookalike audience.

You may have to try several ads before you even reach the right audience. For example, you have to choose the best categories that match your audience. You may have even seen this before on Facebook – Someone will receive an ad in their newsfeed and then they will comment complaining how it has nothing to do with them.

Do you really want to waste money when it doesn’t always target the right audience?

With Google Ads, your ads are only shown to people searching for your service or product. Straight-forward and no guessing. You go into the marketing strategy with a custom audience based on consumers who are searching for your product or service and are ready to buy. They just need to know who they are going to buy from.

Large Audience on Google

Sure, people are scrolling on Facebook constantly, but they are scrolling to connect with their friends and family. They are not on Facebook to buy. While many people purchase from ads, you have to catch their attention to be convinced enough to click your ad, let alone purchase your product or service.

With Google Ads, you can rely on the search engine that has more than 40,000 search queries every second. People are going on Google to search for what they need, and they can conveniently come across your ad on the front page of Google, which will lead serious buyers to your website or landing pages and then convert.

You have to ask yourself, do you want to guess and throw money out the window while you learn? Or do you want to be on Google where people are looking specifically for your product or service? Better yet, you won’t even be charged unless they click your ad. How much better can it get?

If you make six figures or more in your business, then the next step is to consider advertising on both Facebook and Google. You’ll get reach with their huge audience on Facebook, which will ultimately lead to a larger customer base for your company. I’m using Adwords PPC so that my ads are at the top of search results pages when people look for products like mine; this way they’re much less likely to find me if they’ve got an urgent need (or even just googling about something related).

Would you like to see what Google Ads can do for your business? There is a free consultation available, so feel free to apply by clicking the link below.

Apply to Work Together

Wouldn’t it be amazing if we could achieve greatness with just one click of the mouse button! Now this may seem too good to be true but have no fear because I’ve found out how and want you in on my secret.

Stay up to date with all of the latest news and techniques in the digital marketing world!

10 Steps To Start SEO

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Here is a list of 10 Action Steps to get your SEO and organic traffic headed in the right direction.

Digital Marketing for 2021

Desiree Grimaldi on

Among the growing community of entrepreneurs and digital marketers, we have an amazing team here at our digital marketing agency 1×1 Impression.

I have made my career out of digital marketing by helping many other businesses grow enormously online using years-long experience in social media branding and digital marketing.

What is digital marketing?

Digital marketing, specifically, refers to ‘Achieving marketing goals through applying digital technologies and media.’

Digital technologies and media include:

Business websites
Mobile apps
Social media business pages
Search Engines
Advertising
Email and automation
Digital Partnerships with other digital companies

You may think why would I need Digital Marketing?

Do you have a digital marketing strategy? If not, you could be keeping a large number of your target customers from reaching your brand, products, and services.

Digital marketing is critical for operating a successful business.

Here are five reasons why:

Exposure to your target audience
Measuring for success
Competing as a small fish in a big pond
Building relationships and reputation
Increasing your revenue

Pain Points that Digital Marketing can help with!

We aren’t making enough money.
We are not able to get new customers.
We are not able to keep existing customers.
We are not being found online.
We are throwing money at ads and getting no results.
Our website sucks.
Our landing page isn’t converting.

We offer a wide range of marketing services including but not limited to:

Google My Business (GMB)
SEO (search engine optimization)
Google Adwords (PPC)
Google Analytics
Bing/Microsoft Advertising
Website Design
Branding
Social Media Marketing

Or, are you looking for a system that streamlines your business? But, you are finding it frustrating looking for one that includes everything you need? We create custom business applications and CRM’s.

Don’t Pay For YOUR Google My Business Listing

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Short/Long story…

I have seen more people in my industry asking about Lead Gorilla. Lead Gorilla is a software that will crawl behind the scenes and pull out business information from Facebook and Google. At first glance, it seems like a smart business tool.

1x1 impression lead gorilla dont pay for your google my business listing 1

I personally don’t like their business model or values Or to be fair, I do not like what the consumers have done with this tool. I am not sure if the software provider has suggested the data be dealt with in this manner or not but this is what is happening.

And here’s why. I got a call today that said ” Wait! don’t hang up, you have not claimed your Google business listing and we have been trying to get in touch with you. “

So the way I am I of course press 1 to speak to someone and hear how they are approaching business owners with no knowledge.

I get on the phone with a telemarketer who immediately is implying that he works with Google and I need to rush to claim my listing (this is what I do, so I know my listing is claimed)

He wanted to charge me a HUGE discount rate of $399 to complete my listing and transfer it back to me. He walked me through the steps of Google sending me my verification postcard (claiming that it will come from their corporate office)which I rebutted “that comes from Google”. He responded, “Yes because we work for the front end for Google.”

I called him out on being a Google Partner or employee and he became very uncomfortable and quickly started to back peddle and drop the price.

Now I charge to optimize, claim, and manage Google My Business accounts but what this company and this service are promoting is to hold business listings, hostage, in a sense. You can request to get them back for free, but if you are not familiar with the process, you may become very frustrated or overwhelmed.

I would be happy to help any of you do this or learn the basics for your clients. Do not pay someone to give you your FREE listing.

Marketing Masterminds

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Happy New Year everyone! I started this year off with an amazing opportunity to be interviewed on Cubicle to Ceo podcast with Ellen Yin sharing my expertise with Google my business. This was a special podcast, it was special because it was shared with 17 other great marketing masterminds from a fabulous mastermind group that I am a part of called The Social Clique which is run by Rachel Pedersen.

You are going to want to grab a pen and paper to take notes on all the gold we are sharing in this One podcast!

What Is a Social Media Manager?

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Building and running a business is A LOT of work. Especially if you are struggling to grow and or have grown fast. No matter what season you are in there is always more to do and we are not given more hours to get it done. There are so many moving parts that are included when branding or marketing a business, and social media is one of the LARGEST contributors to traffic today.