What is a Social Media Manager, and Do you really need one!
Building and running a business is A LOT of work. Especially if you are struggling to grow and or have grown fast. No matter what season you are in there is always more to do and we are not given more hours to get it done. There are so many moving parts that are included when branding and marketing a business, and social media marketing is one of the LARGEST contributors to website traffic today.
With all the moving parts on social media platforms that you are trying to keep up with your daily business tasks, do you really have time to sit and post content, research competitors, target the right audience, track analytics and conversions, create all the graphics?
I know most of us take time out to check our Facebook and Instagram and see the latest news or posts and read all the latest top celeb tweets. Doing all these things though, are on a personal level and will not help drive traffic to your website, door, or blogs.
Most business owners will admit that once they start to investigate social media ads, Facebook pixels, or even business managers for Facebook they get lost, and down the rabbit hole, they go. Before you know it, you are feeling frustrated, overwhelmed, and frankly clueless. You will push this task to another day because remember you have so many things that are moving in your daily business that you need to turn your energy to.
What is a Social Media Manager?
As a business owner, you are crunched for time. We covered how there are so many moving parts when it comes to social media platforms and how easy it is to get lost or frustrated. As a social media manager, you ask what it is I do. The short answer is A LOT.
I am the person who relieves you of this time-consuming task and allows you to focus on what you are great at in your day to day with your business.
Social media managers curate a brand’s social channels. We monitor, moderate, and respond to audience comments and questions as well as engage your audience. We take care of all your social media platforms which include Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, etc., creating content, posting, interacting, engaging, monitoring analytics, pins, and ad campaigns.
So, the question is do you need a social media manager?
My question is, do you own a business? If Yes, Then Absolutely you need a social media manager. You are an expert at what you do, and I am a digital marketing expert here to give you back the gift of time!
Are You Visible?
Have Authority
Use your specific knowledge or valuable skill to promote yourself as an authority to help others. Lead a seminar, workshop, or meet up. When leading one of these, you position yourself as an expert and potentially generate new revenue if you charge a fee. You may also toss around the idea of creating a blog or publication.
Target Audience
Who is your target market audience? Are you targeting your audience or are you just throwing money at marketing ads hoping for growth? When it comes to advertising your business, it is imperative that you know who your “Target Audience” is and how to reach them.
You need to be direct. Directly reaching their interest in your product or service. Doing this will ultimately bring more revenue to your business.
You can figure out your message, your hook and your delivery, but if you do not understand your audience then you are just throwing money out the window in advertising cost.
Let’s talk TikTok
Is the TikTok hype worth it? Absolutely!
You can go viral in just a few days. Check out my TikTok Marketing Strategy: How to use TikTok to Grow Your Business, Following & Brand.
I bet you are wondering how you can monetize Tiktok for your business. TikTok is one of the fastest-growing social platforms. Which only makes sense of why several savvy business owners are already getting the most out of the platforms to promote their business and attract new customers to their brands.
Recent Comments