Who is your target audience? Are you targeting your audience or are you just throwing money at ads hoping for growth? When it comes to advertising your business, it is imperative that you know who your “Target Audience” is and how to reach them.
You need to be direct. Directly reaching their interest in your product or service. Doing this will ultimately bring more revenue to your business.
You can figure out your message, your hook and your delivery, but if you do not understand your audience then you are just throwing money out the window in advertising cost.
Why?
A purchase is personal in one way or another. Therefore, for people to buy what you are offering whether it be product or service, they need to relate to the tone of the content. By creating a personal connection or relatable message, trust is established, and people feel comfortable to make a purchase when they trust you.
How?
How do you figure out your target audience? Think about the specific needs that your product or service provided. Once you know what your product or service fulfills, then think about who would need it.
You can keep going to narrow the focus and get better results.
Gold nugget: Offer a special price or discount code to those who visit your website or brick and mortar if they fill out a survey that captures the information that you need.
Extra Gold: Good sources for Surveys
Always turn to your social media platforms for free genuine interaction. Saying that I would do some polls on Instagram stories, Facebook stories, and even TikTok. For a more formatted survey, you can use services like Survey Monkey or E Survey Creator.
What Is a Social Media Manager?
Building and running a business is A LOT of work. Especially if you are struggling to grow and or have grown fast. No matter what season you are in there is always more to do and we are not given more hours to get it done. There are so many moving parts that are included when branding or marketing a business, and social media is one of the LARGEST contributors to traffic today.
Are You Visible?
Have Authority
Use your specific knowledge or valuable skill to promote yourself as an authority to help others. Lead a seminar, workshop, or meet up. When leading one of these, you position yourself as an expert and potentially generate new revenue if you charge a fee. You may also toss around the idea of creating a blog or publication.
Let’s talk TikTok
Is the TikTok hype worth it? Absolutely!
You can go viral in just a few days. Check out my TikTok Marketing Strategy: How to use TikTok to Grow Your Business, Following & Brand.
I bet you are wondering how you can monetize Tiktok for your business. TikTok is one of the fastest-growing social platforms. Which only makes sense of why several savvy business owners are already getting the most out of the platforms to promote their business and attract new customers to their brands.
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