Are Google Ads Right For Your Business?
Are you considering starting a Google ad campaign for your business? Ads can be profitable if done correctly. You can grow your business with paid Google ads and get in front of consumers who are searching for businesses like you. Let’s explore more about Google ads and decide if they are right for your business.
Google Ads vs. Facebook Ads
The biggest question I get is Google ads or Facebook ads? Facebook ad’s sole purpose is to generate traffic, and you will pay for every impression. Facebook is more geared towards finding your ideal avatar and putting your ad in front of them with the chance that they will take action and you will pay for the learning.
You have to pay a specific price based on the amount of time you want to keep the ad running and how many people it will reach. That doesn’t necessarily mean people who will engage or convert. It includes the people that scroll past your ad while they are passing time.
Google ads put you in front of consumers who are specifically looking for you and ready to take action. You pay for results. You can create more pay-per-click (PPC) ads for less and test different PPC campaigns, such as search ads, display ads, and video ads since you only get charged when people actually click the ad.
You also get to add negative keywords to Google PPC ads to further ensure you are not throwing money away. Learn more about Google ads vs. Facebook ads in this blog.
Benefits of Google Ads
With Google ads, your ads are only shown to people searching for your service or product; it’s straightforward and there’s no guessing. You go into the marketing strategy with a custom audience based on consumers who are searching for your product or service and are ready to buy. They just need to know who they are going to buy from.
You can rely on a search engine that has more than 40,000 search queries every second. People are going on Google to search for what they need, and they can conveniently come across your ad on the front page of Google, which will lead serious buyers to your website or landing pages and then convert.
Test, Test, Test!
Google ads have proven to benefit businesses of all sizes and industries. However, some strategies that are successful for some companies won’t work for others. The only way to determine if Google ads will be successful for you is to test different strategies.
The cost can add up quickly, so start small to see if it works for you. Contact us today to learn how we can help with testing strategies.
You can easily track results with Google ad campaigns. With pay-per-click (PPC) campaigns, you can track click-through and conversion rates and how much you’re spending on ads. PPC campaigns are attractive to business owners because they accurately track ROI.
You won’t be left guessing. PPC campaign analytics tell you exactly how much you’re spending per converted lead.
For example, if your ad costs $1,000 and you got 500 clicks and 100 conversions, each click cost you $2, and each conversion cost you $10. This is just an example, but you can play with the numbers to decide how much you need to spend on a campaign to get a high rate of return on your investment.
Are Google ads right for your business? They are a powerful marketing tool and can lead to great results. It’s up to you if you want to spend the time and money to test strategies until one works. However, we can help!
To make Google ads successful, you must have a strategy in place. At 1×1 Impression, we help business owners with strategy, implementation, and management of ad campaigns. Contact us today to learn how we can work together.
About 1×1 Impression
1×1 offers a full range of marketing strategies and services, including SEO, Lead Generation, Digital Marketing packages, Branding packages, Logo and Materials, Custom-built cloud-based business applications, and Customized CRM systems. It is important to have a system in place before approaching any project. Our workflows have been time-tested and proven to work more efficiently and allow us to have packages to fit everyone’s budget. Contact us today to learn how we can work together.
Pay-Per-Click Management can include:
- Ad Creation
- Ad Optimization
- Account Build Out
- A/B Testing
- Keyword Research & Targeting
- Landing Page Optimization
- Account Data Analysis
- Website Usability (updates)
- Ad Extensions