Use your specific knowledge or valuable skill to promote yourself as an authority to help others. Lead a seminar, workshop, or meet up. When leading one of these, you position yourself as an expert and potentially generate new revenue if you charge a fee. You may also toss around the idea of creating a blog or publication.
You should be making yourself and your business visible by reaching out to others. We have so many options to reach people around the world! Social media is just that, Social. LinkedIn is the place to be if you are B2B. TikTok is a great space to share any talent or skill you have, if you are not a “creative” brand then just show your personality so people can relate to you as a person. Facebook, Instagram, and Snapchat are all platforms for you to reach, connect and expose your service or products to followers and potentially open you up to a whole new audience.
Invest in Customers
There is a saying “it is always easier to keep a sale, then to get a sale”. It costs less and takes less effort to retain current customers than to obtain new ones. Find a way to stay connected with those who are already familiar with and love your business. These customers are the promoters to the rest of the world for your business and should be treated with care. Your customer has already invested in you and now trusts you. Provide value, special sales or discounts to loyal customers or even a great referral discount.
Visibility is revenue, if they don’t know who you are, they won’t choose you. Is your business exactly where you want it to be? Are you in a position to turn customers away? If not, then you need to be VISIBLE!
I know you are thinking, when will I have time to spend hours on social media showcasing my company, my service, my product, my value? I am here to tell you, focus on the day to day and reach out for help. You are an expert at what you do, I am an expert at what you need. Let’s get creative together. I want to talk to you!
Happy New Year everyone! I started this year off with an amazing opportunity to be interviewed on Cubicle to Ceo podcast with Ellen Yin sharing my expertise with Google my business. This was a special podcast, it was special because it was shared with 17 other great marketing masterminds from a fabulous mastermind group that I am a part of called The Social Clique which is run by Rachel Pedersen.
You are going to want to grab a pen and paper to take notes on all the gold we are sharing in this One podcast!
Building and running a business is A LOT of work. Especially if you are struggling to grow and or have grown fast. No matter what season you are in there is always more to do and we are not given more hours to get it done. There are so many moving parts that are included when branding or marketing a business, and social media is one of the LARGEST contributors to traffic today.
Who is your target market audience? Are you targeting your audience or are you just throwing money at marketing ads hoping for growth? When it comes to advertising your business, it is imperative that you know who your “Target Audience” is and how to reach them.
You need to be direct. Directly reaching their interest in your product or service. Doing this will ultimately bring more revenue to your business.
You can figure out your message, your hook and your delivery, but if you do not understand your audience then you are just throwing money out the window in advertising cost.
Let talk TikTok, because EVERYONE is talking about TikTok! If you’ve heard of TikTok, chances are you have a teenager somewhere in your life. Tiktok has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users to create...
63 days left til 2020! This seems so crazy. How is it possible? Whether you are ready or not it is coming but take a deep breath and grab a cup of coffee or tea because I am going to share some must Do’s for all your online spotlights. I have seen this time and time...