Who is your target audience? Are you targeting your audience or are you just throwing money at ads hoping for growth? When it comes to advertising your business, it is imperative that you know who your “Target Audience” is and how to reach them.
You need to be direct. Directly reaching their interest in your product or service. Doing this will ultimately bring more revenue to your business.
You can figure out your message, your hook and your delivery, but if you do not understand your audience then you are just throwing money out the window in advertising cost.
A purchase is personal in one way or another. Therefore, for people to buy what you are offering whether it be product or service, they need to relate to the tone of the content. By creating a personal connection or relatable message, trust is established, and people feel comfortable to make a purchase when they trust you.
How do you figure out your target audience? Think about the specific needs that your product or service provided. Once you know what your product or service fulfills, then think about who would need it.
You can keep going to narrow the focus and get better results.
Gold nugget: Offer a special price or discount code to those who visit your website or brick and mortar if they fill out a survey that captures the information that you need.
Extra Gold: Good sources for Surveys
Always turn to your social media platforms for free genuine interaction. Saying that I would do some polls on Instagram stories, Facebook stories, and even TikTok. For a more formatted survey, you can use services like Survey Monkey or E Survey Creator.
Happy New Year everyone! I started this year off with an amazing opportunity to be interviewed on Cubicle to Ceo podcast with Ellen Yin sharing my expertise with Google my business. This was a special podcast, it was special because it was shared with 17 other great marketing masterminds from a fabulous mastermind group that I am a part of called The Social Clique which is run by Rachel Pedersen.
You are going to want to grab a pen and paper to take notes on all the gold we are sharing in this One podcast!
Building and running a business is A LOT of work. Especially if you are struggling to grow and or have grown fast. No matter what season you are in there is always more to do and we are not given more hours to get it done. There are so many moving parts that are included when branding or marketing a business, and social media is one of the LARGEST contributors to traffic today.
Use your specific knowledge or valuable skill to promote yourself as an authority to help others. Lead a seminar, workshop, or meet up. When leading one of these, you position yourself as an expert and potentially generate new revenue if you charge a fee. You may also toss around the idea of creating a blog or publication.
Let talk TikTok, because EVERYONE is talking about TikTok!
If you’ve heard of TikTok, chances are you have a teenager somewhere in your life. Tiktok has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users to create short-form, music-focused videos and edit them.
This is a platform you don’t want to miss out on. We talk about authenticity and this is the perfect way to show that to your audience and connect on a personal level that they can relate to. And let’s not forget it is super fun.
63 days left til 2020! This seems so crazy. How is it possible? Whether you are ready or not it is coming but take a deep breath and grab a cup of coffee or tea because I am going to share some must Do’s for all your online spotlights. I have seen this time and time...