63 days left til 2020! This seems so crazy. How is it possible? Whether you are ready or not it is coming but take a deep breath and grab a cup of coffee or tea because I am going to share some must Do’s for all your online spotlights.
I have seen this time and time again when doing audits for big or small companies. When I google search a company, I find that they have only some or close to none of the following.
3. Google my Business
This is just a shortlist as there are other places to spotlight your business depending on the niche.
Now, I start to dig into what I can find. The next problem that I run into is maybe they started their google my business when they opened, and it has provided their contact information, website, and location. I click on Facebook to find that their contact information is different and so is their location. The website is the same though. When I go to the website it has all the outdated information and still looks like it did when they started.
I am sure you get the point. A task that I have for all of you before the New Year starts is to do a mini audit on your business.
Here are some things to do through November and December.
1. Search your business on Google. Review your google my business and update it if needed. Post some current photos, holiday hours, and any specials you have coming up.
2. Review all Social Platforms. Make sure they all match. Are all your handles the same? Do they all have the same Business Name? All contact information is accurate and updated? While you’re there share your business hours and upcoming promotions
3. Review your website. Again, make sure everything is still accurate. Add pictures to a gallery, maybe feature a product or service on the front page for the season.
4. This is a Bonus: Create an email campaign and reach out to everyone and let them know what is coming, Share big news. Offer an incentive, provide holiday deadline shipping information, ask for a review or referral.
If you take these few simple steps, you can explode your business into the New Year. Keep in mind, these are just a few simple suggestions that can positively affect your business visibility. Now is the time to make sure that everything you currently have is accurate and up to date. Once you have accomplished this, you can start to look at necessary upgrades to take your business to the next level. That is where I can come in and help you jumpstart the next chapter of your business success story.
If you find that this is overwhelming, or you are super busy preparing for the holiday season then reach out for a helping hand. Schedule a call with me so we can come up with a simple and easy to follow strategy to kick start 2020.
Click here to schedule your call https://calendly.com/event_types/21617411/edit
Happy New Year everyone! I started this year off with an amazing opportunity to be interviewed on Cubicle to Ceo podcast with Ellen Yin sharing my expertise with Google my business. This was a special podcast, it was special because it was shared with 17 other great marketing masterminds from a fabulous mastermind group that I am a part of called The Social Clique which is run by Rachel Pedersen.
You are going to want to grab a pen and paper to take notes on all the gold we are sharing in this One podcast!
Building and running a business is A LOT of work. Especially if you are struggling to grow and or have grown fast. No matter what season you are in there is always more to do and we are not given more hours to get it done. There are so many moving parts that are included when branding or marketing a business, and social media is one of the LARGEST contributors to traffic today.
Use your specific knowledge or valuable skill to promote yourself as an authority to help others. Lead a seminar, workshop, or meet up. When leading one of these, you position yourself as an expert and potentially generate new revenue if you charge a fee. You may also toss around the idea of creating a blog or publication.
Who is your target market audience? Are you targeting your audience or are you just throwing money at marketing ads hoping for growth? When it comes to advertising your business, it is imperative that you know who your “Target Audience” is and how to reach them.
You need to be direct. Directly reaching their interest in your product or service. Doing this will ultimately bring more revenue to your business.
You can figure out your message, your hook and your delivery, but if you do not understand your audience then you are just throwing money out the window in advertising cost.
Let talk TikTok, because EVERYONE is talking about TikTok!
If you’ve heard of TikTok, chances are you have a teenager somewhere in your life. Tiktok has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users to create short-form, music-focused videos and edit them.
This is a platform you don’t want to miss out on. We talk about authenticity and this is the perfect way to show that to your audience and connect on a personal level that they can relate to. And let’s not forget it is super fun.